PVC Shoe Angels™ Protect the Footwear of Women on the Go

TAMPA, Fla. Sept. 16, 2010 — A new shoe accessory made of PVC offers women innovative protection for their shoes while driving.

Debbie Klatt, a real estate professional who spends a lot of time behind the wheel, noticed her otherwise unblemished shoes always getting scuff marks from the back of the heel rubbing against the car mat, and switching from the brake to the gas pedal.

Friends complained of the same problem, so Klatt and close friend Gia Yee-Lozicki, an interior designer, collaborated to solve it.

Noted Klatt, “We wanted to create a practical, quality product that hard-working women like ourselves could really appreciate.  It took a lot of research and testing, and the final design is something we are extremely proud to share with anyone wishing to prolong the lifespan of their shoes while keeping them beautiful.”

Their resulting creation was named Shoe Angels, small, reusable pieces of transparent vinyl that protect high heels, pumps, and sandals without altering the appearance of the shoes.

Shoe Angels are available in a crescent shape to protect the back of the heel, and an oval shape that adheres to the bottom of pointy heels.  Users simply need to remove the backing and stick the protectors to their shoes.

A year of research and development was needed to identify the best material to protect their shoes, as they tried various gels, foams, and fabrics.  Thin, flexible vinyl worked best, with a special adhesive that releases without damaging the shoe or leaving any residue on it.  The shoe protectors can be removed, repositioned, and reused several times.

Because they are transparent, Shoe Angels™ are ideal for any shoe color and are designed to fit all shoe styles and sizes.

Packets of Shoe Angels™ are sold online, including a carrying case that doubles as a business card holder. 

For more information, go to www.myshoeangels.com.

The Vinyl Institute represents the leading manufacturers involved in the production of PVC/vinyl resin in the United States, and promotes the value of PVC/vinyl products to society. 

For more information on The Vinyl Institute, contact:
Jeffrey B. Palmer
Director of Marketing & Communications
The Vinyl Institute
571-970-3327
jpalmer@vinylinfo.org

Also go to:  www.vinylindesign.com, www.vinylinfo.org, and www.achievegreen.net.